Axial Search results are ranked by company profile completion, number of tombstones added to your company profile, number of Campaigns, and response rate on deals and messages received.
Let’s assume you’re showing up near the top of Search results, and another Axial member (one that’s searching for a firm like yours) finds you. Here’s what they see when they click on your firm:
Often, this is going to be your first impression with a member, so it’s important that you put your best foot forward. Here are some tips for looking good when you’re discovered in search:
1. Fill out your company profile completely
- Logo – logos at least 270px x 108px will appear best. Make sure your logo does not get distorted when you upload it
- Past transactions – when other members run searches, they can filter to show only companies with past transactions in their results. Be sure to show up in those searches and get matched against your experience by filling out past transactions
- Company information – being up front about how large your firm is and where its focuses lie will help you attract interest from more qualified leads and avoid hearing from parties that are not a good fit
- Endorsements – receiving endorsements lends you instant credibility with members you’ve never met before. A great way to receive endorsements is to give them to other members!
2. Optimize your projects
- Headline – make it clear what you’re sourcing for. Your headline should be no longer than 10 words, and it should include information (like operations, age, etc.) about the company you’re seeking that other parts of the campaign don’t allow you to fill in
- Domain/sector/revenue – using broader criteria here casts a wider net. Set general criteria if you’d prefer a high volume of potential opportunities, or get specific if you only want to see the best fits
3. Fill out personal information & biography
Here’s how you appear in People searches on Axial:
To update your personal information, hover over your name in the top-right corner and select “Your Photo and User Profile” in the drop-down menu. While you’re there, be sure to:
- Use a professional headshot – this goes without saying, but be certain that you include an image of yourself and that it’s one that portrays you professionally
- Describe yourself – tell other members a little bit about yourself in a personal description. This should not mirror your company’s description. Rather, it should focus on your personal experience, goals on Axial, and personal information (ie. where you’re from and went to school)
- Include social profiles – add links to your LinkedIn and Twitter accounts so that members who find you on Axial can connect with you elsewhere and follow the content you post online
If you have any questions about optimizing your company or personal profiles for appearance in Axial Search, feel free to reach out to your business development consultant directly or send us a quick note using the chat button in the bottom-right!