Optimizing your company profile is one of the most important things you can do to position yourself for success on Axial. After all, your company profile is one of the first things other members will see when they discover you through search – and everyone knows how important first impressions are.
Think of your profile as a mini version of your website; it’s how you market yourself to the Axial network. Our savviest members use their profiles to differentiate themselves and highlight their focuses and strengths. Beyond that, the information they include in their profiles boosts their ranking in search results, making them easy to discover and increasing their connections and deal flow. A well-built company profile helps you find the right people by allowing the right people to find you.
Now that you understand the importance of a complete, fully fleshed out company profile, let’s talk about what makes one great.
Logo and Headline
Have a clear, properly sized logo. Make sure your name is written the way you’d like it to be displayed, and if the wording needs modification, please reach out to firstname.lastname@example.org. Include your company website, or use your Axial profile URL as your website.
Think of this part of your profile as a biography for your firm. What would you want someone to know about XYZ Capital Partners? What makes you unique? Even though you may be open to new industry verticals, what space(s) does your firm has expertise in? Include your elevator pitch, what makes you different, an overview of your value proposition, etc. It’s best to include 3-5 short paragraphs here to make sure you’re covering all relevant info that a prospective intermediary or CEO would be intrigued to know.
What industry verticals does your company operate or have interest in? Providing accurate industry preferences can help users find you easily on the network. Your projects can and will be more specific, but if you have ever done business in a certain sector or would be interested in viewing companies in that space, it’s best to include a wide array of industries.
It’s important to note that while the industries on your Company Profile are helpful context for users visiting your page, they do not affect your deal sourcing.
Putting up tombstones is another great way to appear higher in search results and be included on more recommendation lists for deals – whether your deal was closed through an Axial connection, or not. Uploading tombstones with logos and brief descriptions will help members interested in certain industries find you if you don’t have an active project in that space. Think of the transactions section of your company profile as a testament to your experience and a way to stand out from other firms on the network.
Do you have a satellite office? Make sure to include your office address with the proper details and phone number.